Monday, 27 May 2013


The theme for this year’s World Environment Day celebrations is Think.Eat.Save. Think.Eat.Save is an anti-food waste and food loss campaign that encourages you to reduce your foodprint. According to the UN Food and Agriculture Organization (FAO), every year 1.3 billion tonnes of food is wasted. This is equivalent to the same amount produced in the whole of sub-Saharan Africa. At the same time, 1 in every 7 people in the world go to bed hungry and more than 20,000 children under the age of 5 die daily from hunger.

Given this enormous imbalance in lifestyles and the resultant devastating effects on the environment, this year’s theme – Think.Eat.Save – encourages you to become more aware of the environmental impact of the food choices you make and empowers you to make informed decisions.

While the planet is struggling to provide us with enough resources to sustain its 7 billion people (growing to 9 billion by 2050), FAO estimates that a third of global food production is either wasted or lost. Food waste is an enormous drain on natural resources and a contributor to negative environmental impacts.

This year’s campaign rallies you to take action from your home and then witness the power of collective decisions you and others have made to reduce food waste, save money, minimise the environmental impact of food production and force food production processes to become more efficient.

If food is wasted, it means that all the resources and inputs used in the production of all the food are also lost. For example, it takes about 1,000 litres of water to produce 1 litre of milk and about 16,000 litres goes into a cow’s food to make a hamburger. The resulting greenhouse gas emissions from the cows themselves, and throughout the food supply chain, all end up in vain when we waste food.

In fact, the global food production occupies 25% of all habitable land and is responsible for 70% of fresh water consumption, 80% of deforestation, and 30% of greenhouse gas emissions. It is the largest single driver of biodiversity loss and land-use change.

Making informed decision therefore means, for example, that you purposefully select foods that have less of an environmental impact, such as organic foods that do not use chemicals in the production process. Choosing to buy locally can also mean that foods are not flown halfway across the world and therefore limit emissions.

So think before you eat and help save our environment !!!!!!



-Team Ma Prithvi-

Friday, 24 May 2013

നെല്ലിയാമ്പതിയുടെ മടിത്തോട്ടിലിലൂടെ

ഇത് നെല്ലിയാമ്പതിയുടെ മടിത്തോട്ടിലിലൂടെയുള്ള ഒരു വനയാത്ര ...
കൂച്ചിമുടിയും കച്ചിതോടും കീരപ്പാടിയും പണ്ടാരവരയും വരടികുളവും പിന്നെ വെട്ടിയാരുമുടക്കും .....
 ജൈവവൈവിധ്യം എവിടേയും കണ്ണുനിറയെ ...........

Saturday, 11 May 2013


The United Nations has proclaimed May 22 The International Day for Biological Diversity (IDB) to increase understanding and awareness of biodiversity issues. When first created by the Second Committee of the UN General Assembly in late 1993, 29 December (the date of entry into force of the Convention of Biological Diversity), was designated The International Day for Biological Diversity. In December 2000, the UN General Assembly adopted 22 May as IDB, to commemorate the adoption of the text of the Convention on 22 May 1992 by the Nairobi Final Act of the Conference for the Adoption of the Agreed Text of the Convention on Biological Diversity. This was partly done because it was difficult for many countries to plan and carry out suitable celebrations for the date of 29 December, given the number of holidays that coincide around that time of year.


Water is essential for life. No living being on planet Earth can survive without it. It is a prerequisite for human health and well-being as well as for the preservation of the environment.

The theme Water and Biodiversity was chosen to coincide with the United Nations designation of 2013 as the International Year of Water Cooperation. Water and Biodiversity is the theme for International Day for Biological Diversity (IDB) in 2013. Designation of IDB 2013 on the theme of water provides Parties to the Convention on Biological Diversity (CBD) and the public at large the opportunity to raise awareness about this vital issue, and to increase positive action. Read the notification. Coincidently, the period 2005-2015 is the International Decade for Action 'WATER FOR LIFE'



What impact does climate change have on ecosystems and species? Are we threatened?  How does biodiversity influence climate change? What can we do, how can we get involved?

These are some of the questions the 2013 global Biodiversity Days shall look at and discuss.

Since 2001, The German Ministry for Economic Co-operation and Development (BMZ) and the German International Cooperation Agency (GIZ), the Secretariat of the Convention on Biological Diversity (SCBD)  and GEO Magazine have been partnering to organize and cover national action days for biological diversity in various countries around the globe.

Encouraged by these successful experiences, 2013 will continue with a scaling-up of the initiative with thematic days and media coverage in selected countries on all continents. The focus will be on the interdependence of climate change and biodiversity as well as its implications for human well-being.

The goal is to raise awareness and promote the conservation of biodiversity on a local and global level.

Stay tuned for upcoming news and the launch of the biodiversity days in 2013! 




Friday, 10 May 2013


One Day Awareness Campaign to SAVE VAMANAPURAM RIVER

ON 10th May 2013